Audit your marketing system in 5 minutes or less to know exactly where to plug the holes.
Answer 13 quick questions and get a clear picture of exactly where your content marketing system has gaps — and what to fix first.
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Takes about 5 minutes · 13 questions
0 of 13 answered
Content Web Audit
Answer honestly. The results are only as useful as the truth you bring to them.
Layer 1
Do you create your content around a strong point of view or thought leadership ideas that differentiate you from your industry?
Do you feel your Thought Leadership Ideas are working to differentiate you from others in your industry?
Layer 2
Do you regularly create long-form content (blogs, articles, podcasts, videos) that explain your thought leadership ideas?
Do you feel your long-form content is working to communicate your unique point of view?
Layer 3
Do you have a strategy for NEW people to discover you and your work? (SEO, hashtags, paid ads, partners, podcast interviews, etc.)
Do you feel your Discovery strategies are working to bring new people into your audience?
How many new people, on average, are you adding to your audience each month?
Layer 4
Do you regularly distribute your ideas to your existing audience via social media, email, or other channels?
Do you feel your Distribution strategies are working to get your content in front of your audience?
Layer 5
Do you have a strategy for identifying leads through your content? (lead magnet, opt-in, etc.)
Do you feel your Lead Generation content is working to bring in qualified leads?
Layer 6
Do you have content you use to help convert a lead to a sale? (email sequence, sales page, case studies, etc.)
Do you feel your Conversion content is working to help you make sales?
Please answer all questions before continuing.
Content Web Audit
Here's the thing about a content system: it's only as strong as its weakest layer. Let's look at where yours stands.
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What to Do Next
Your prioritized recommendations will appear here after completing the quiz.